I like Verizon Wireless because of the uniformity. I can travel to ANY Verizon Wireless store and receive the same quality service. I can call customer service and get help usually the first time.
I also enjoy the fact that my phone, the Motorola DROID, works in every town I HAVE EVER BEEN TO. I also enjoy the national 3G coverage.
One thing that needs to be improved is the high pricing. I pay more for cell service than I do for all my other bills combined.