Much of pop culture's influence comes from its ability to reach the young, kids just beginning to think for themselves at age 10-14, they are hit through the media with contiual images and sounds about some new and flashy group or tv show or video game that captures their imagination. Intelligent people see through this within a couple of years as new product is cycled in but many others seem to be able to permanently mesmerized with the parade of pop groups and tv shows the way an infant is with the mobile over its crib