My guess is it's losing money. I never went to it when it was an Vue cinema. I've been to see 6 films there in the last two weeks and walked straight to the counter, got my ticket and went to see the film. I think the biggest audience I was with was about 15-20 people. This is bad when you take into consideration the films I saw and the fact that it's the school holidays and the so called Summer Blockbuster season.
Shrek 4
Toy Story 3
The A-Team
The Expendables
Twilight: Eclipse
Salt
Only the A team was in the evening.The rest were daytime screenings.
Because of their unlimeted card Cineworld may be able to draw people in, but if Vue were drawing nobody it's no surprise they unloaded it.