Why are all these NEWS (FOX, CNN, NBC, etc) Have beautiful women as news anchors?

I understand beauty is an important thing these days especially in the entertainment field.
But why are such things as NEWS concerned about putting beautiful women to present the news? what's the advantage here? if an unattractive woman does it...does it mean less viewers?

I just don't get it...really...
Ali: good point. That's very true
I guess it's true. I'd rather watch Anderson Cooper than Larry King
 
As far as it being the news, it's a good strategy really. More viewers. I don't think it's really mandatory that the women are to be attractive, but it grabs the attention of many who easily look past important stories because some old guy or some one with a uni brow is way too much of an unattractive distraction. Plus those are probably the few channels you are guaranteed to not see some woman all sexed up. I think many of those women love that factor.
 
news is all about getting viewers. It's not even about reporting information accurately any more.
 
so GUYS (and some GIRLS :) will stay GLUED to the screen ALL DAY FANTASIZING about the BABE giving the NEWS!
 
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