Where can I find literature to review for restablishing of the brand image of...

  • Thread starter Thread starter Battle of the brands
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Battle of the brands

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...a co. after a controversy? Hey guys

I am working on an assignment for which require to review literature on my chosen topic - restablishing of a brand image once a company's image has been destryed due to a controversy. I am having problem finding literature on the subject. Can anyone please help me.
 
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