Buy a roll of the store brand dough...sorta like the pillsbury dough but $3 cheaper. Stays on the hook much better and you can leave a tail to entice larger fish
add some shrimp scent, sturgeon scent, shad scent or any good brand of scent oil to the mix but other than that we use buttermilk biscut dough and it works good and even better with a scent oil on it, you could also try adding fresh fish eggs to the dough for a buffet of sorts for the fish