What's Suzuki gonna do???

pedrossi

New member
Suzuki and Kawasaki have had an extremely difficult time competing with Honda and HD from the get go with their cruisers and midside bikes. Both have had pretty good success with their "rice rockets" but a big chunk of the market has been bitten off by the Busa's and BMW's.
Honda's early entry into the American Market (primarily in the 60's) established them as the small and midsize leader while HD remained the leader with big bikes.
Honda's entry of bigger bikes in the eighties really took a cut out of HD since their inline fours were virtually rockets!
Suzi's entry into the American market with the Cavalcade was an attempt to draw the market from the Gold wings and Ultra Classics but both had been firmly established and after three years Suzuki discontinued the Cavalcade (a big mistake in MHO).
Honda and HD had established a market of add-ons for their bikes and the after-marketeers produced a multitude of parts for Hondas and HD but stayed away from Suzuki's and Kawasaki's. Although the aftermarket has now started handling add-ons for the "rice rockets", they've largely stayed away from the cruisers and midsized bikes from Suzi's and Kaw's. This is the number one reason most people are staying away from the big bikes from companies other than Honda and HD (including Suzuki). That's a shame because Suzuki builds a very good bike.
Suzuki's decision not to import any 2010's to America, I suspect, will come back to bite them in the a$$ and they will lose a bigger portion of the American market than they realize. I think Suzuki's actions will unfortunately affect Kawasaki's American business because people will be hesitant to buy bikes from companies that appear less dedicated to the American market.
Due to Honda's long history in the American market, they are in the position to benefit substantually in the cruiser and touring bike sales market. Unfortunately Honda has closed their facilities that assembled bikes here in America and with that "pull out" will drive more people to HD in spite of the high prices they charge.
HD has virtually overcome the mechanical problems of the eighties and early ninties and the ever present oil leaks since the beginning of the company with the reinstitution of good design and high quality control but I suspect they are going to have to back off on their prices in order to keep moving their new bikes. With all the aftermarket stuff available for HD, rebuild older HD's is a big movement and is certainly cheaper than buying a new HD.
 
Wow. Where to start...

The first sentence is completely incorrect. Not only did Suzuki not have an "extremely difficult time competing" in the cruiser market, but they Intruder 800/1400 sisters were the best selling non-Harley cruisers in America for several years. That honor then went to the Volusia/C50, which was the the best selling mid-sized cruiser in the world for about 5-6 years. And no Japanese cruiser in the 750-800cc range competes with Harley directly at all, because Harley does not make a cruiser in that class and never has, thier smallest cruiser since 1978 being a 1340cc. As for a 'big chunk' of the sportbike market being 'bitten off by Busas and BMWs', that one really made me laugh, as the BMW market share is far below any of the Japanese makes, and the 'Busa is MADE BY SUZUKI.
Honda did not take cut out of Harley Davidson- the company did so well in the late 80s (once they got away from AMF's poor management) they lobbied Congress to remove import restrictions and tariffs on Japanese bikes, paid off all the company debt, and there was a waiting list of several months to get a new Harley at a dealership. I waited 4 months to get a 1990, and had to take whatever color happened to come off the truck next if I wanted one.
The Cavalcade was one of the nighest mistakes Suzuki ever made. It was underpowered, too heavy, and cost WAY too much. Suzuki lost millions on the project, and while it was only in production for 3 years it took over twice that long to sell off the ones they made, even at huge discounts. Not to mention that front end problems, the faulty shaft drive, and the fact that the Cavalcade has been known to seize up the final drive while going down the highway in high gear, locking up the rear wheel and causing a wreck.

You are certainly entitles to your opinions, but with so many factual errors in just the fist 1/3 of your post I have to wonder if your opinion is based on anything concrete.

As for Suzuki's decision to not ship the 2010s until the 2009s sell, that is entirely the right decision. Over half the 2009s shipped to North America are still sitting on the showroom floor, so dealers have no space, money, or desire for 2010s that will not sell either. Best to virtually shut down the factory, save a bunch on production costs, and not ship bikes to the dealers that will further devalue their existing inventory, especially considering that the only change to most of the models for 2010 was the paint color.

Honda also made the right decision, closing their 30 year old, inefficient factory and consolidating production to a brand new one, where they will get better quality with lower overhead and production costs. Besides, they had alrady cancelled the VTX1800, Rune, and Valk, so there was only one model being assembled there, so it is not worth keeping an entire factory open at 1/4 capacity to make one model.
 
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Very Good DrBob!

It's amazing how many inaccurate facts I have to put in something before someone will finally call me to task! Your explanations of my incorrect facts are very correct. I've put several comments in a variety of forums in an attempt to determine which one to hang around and you've certainly shown your knowledge and forthrightness.

Oh, by the way I'm very familliar with Suzuki as I have ridden my Intruder 1500LC for years and I happen to be the Kentucky Chapter President of the Suzuki Owner's Club of North America. I also cut My teeth so to speak riding Hondas starting in the late 60's through my last Honda which was an '83 Nighthawk cb550. So I've had a significant amount of early experience with Hondas. Oh, by the way, I don't care for Harleys because of the rip off price but that's the onlly reason.

I appreciate your honesty and willingness to set me straight. I think I'll hang around for a while.

Thanks,

CD
 
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