what makes women not go to the gym?********** PLEASE ANY THOUGHTS HELPS!!!?

C

Catherine

New member
What makes women not go to the gym?
If there was a gym for just women of all ages and sizes, that could go at any time of the day and also have a daycare in the gym would you as a lady be interested?
What if this gym wasn't so much on loosing weight and being smaller, rather then just being healthy and in good shape, would this help women be more motivated in hitting the gym?
 
No,

To tell you the truth, when someone wants to lose weight and go to the gym they do. There is never a gym of people all ages and sizes because obese or very over weight people do not usually go to the gym. Neither do a lot of older women. Look at any gym and you will see 90% Fit people and 80% of them will have those cute skimpy outfits, enough to make any overweight person dread the gym.

I think if you want a successful gym you have to make it about being healthy and losing weight, but you also need a special market unless you are like 24 hour fitness. You can't target everyone, either be a niche gym like CURVES which is geared to bigger women so they feel comfortable or target the "in crowd" and be more edgy like EQUINOX. Almost every big gym has a daycare so that is not really an issue. I'd also hire a variety of women of different sizes. It is great to walk in and see all fit people but it is also great to have a normal size person greet me as well.

You would probably add some nutrition classes and do what ever you can to make the gym feel welcoming and like a home away from home and make it very personalized for the women who join so they don't feel in competition with each other.
 
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