What is the big deal with agents in college sports?

Will someone please tell me?

I know that college students aren't supposed to be paid. I'm aware that it's against the rules. I'm not opposed to there being some type of punishment for it (Like making the player pay it back? Plus interest?) But what I don't get is how people keep talking about it like it's comparable to the steroid issue. Like it's some form of cheating, or like it's morally wrong in some way, shape, or form for them to accept the gifts, instead of just against the rules. Unless I'm missing something, this stuff doesn't have any impact on the program's success or downfall. So why do they penalize the school and not the person? It would make sense if the schools were paying the athletes to play there, but from what I understand, it seems to be any athlete that accepts payment or gifts that gets his program in trouble, even if those gifts were given him for another reason (an agent wanted him to work with him specifically, as in a recent issue of Sports Illustrated).

If I'm wrong about this, or missing something, I'd like to know, because really I don't get it.

Also, another issue: Assuming that this issue is worth all the fuss, why do they penalize the school by erasing the past.? Pretending yards were never gained, victories never had, trophies never given out? These things happened. We saw them with our own eyes. Nobody wants a history book showing games that had losers with no champions. And why do they penalize current students by taking away their postseason eligibility? It's not fair to punish them for the ones that went before. If you ask me, they should hit the school with a really fat fine, and limit its scholarships for a couple years. that would be more fair. But that's only assuming this issue is an issue in the first place.
 
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