I'm not looking for something that has a built in GPS or tracks my blood pressure. I just need a rugged wristwatch, preferably analog, but not a big deal. If it has a built in compass, that'd be a plus.
if you are the sporty kind, i recommend a Timex. it lasts very long, its waterproof, light, and of course the sport features like a stopwatch, occasion setter, alarms, etc.