What information do I put in a flyer / brochure / pamphlet?

Summer

New member
I'm doing some advertising for a health machine and I do not want to list down just the benefits. It is too wordy and mechanical and not to mention predictable. Of course, some features will have to be mentioned. Pic of the machine will be included, at least, people can 'see' what is sold.

What other eye catching soft selling can I do? What color scheme would you recommend? Some examples will be appreciated.
 
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