What If the FCC's E/I Mandate Never Existed?

Money speaks, Dantheman. Notice that they were considering this when syndication was kicking everyones butt. Then, Saved by the Bell came along and all that Today show stuff went out the window.
 
Well, I would like to comment that I can partially understand where the SAT AM block programmers were coming from.

Reason is cause we remember all the hits: they had to program not only those...but also the tens of thousands of misses.

And believe me...when they're misses, everyone knows it, including geeks who love cartoons.

Trust me...there's excruciating for the whole family, and then there's animated series excruciating; takes it to a whole 'nother level, sadly.

My guess is they also realized they could no longer compete with Cable. And today? Cable is just one of the dogs they can't compete with. You're currently interacting with people in the other place they can't.
 
I'm kind of jumping to the end here after skipping, but it doesn't look like anyone really touched some of the better points.

Under Bill Clinton's Administration, the E/I restrictions probably helped to grow quality programming on basic-cable.

Keep in mind, this whole exchange occurred in three stages (probably soon to be four stages).

Bush 41's Administration: Under Bush 41's administration, they implemented the first set of guidelines that actually ended up being *REALLY* good for SatAM blocks but it was largely because the guidelines didn't accomplish what the original intent was. The funding set aside for tax credits actually helped to grow SatAM, but ultimately didn't quiet eliminate the focused advertising that the Bush Administration hoped it would.

Clinton's Administration: Under Clinton's administration, the rules with the E/I and the FCC administration there of probably helped to further grow the SatAM blocks. Primarily their definition of "Child Safe Programming" was pretty loose and allowed a lot of qualification for Tax credits.

Bush 43's Administration: Under Bush 43, the guidelines under Clinton's administration gave enough power to the FCC to allow the Bush administration to roll back many of the tax credits that existed during the Clinton Administration. Basically Bush 43 completed what Bush 41 intended by creating a condition where only shows principly composed of competosed Barney were allowed during kid friendly hours.

Obama Administration: It sounds like from most of what I read out of Julius Genachowski, Obama's executive for the FCC, it sounds like he supports a wide range of shows during child friendly hours and fully intends to help encourage it.

Ultimately there's a lot of politics that are in play here. Yes, Economy has a bearing, but the amount of Tax Credits and Restrictions imposed by the government are having the net effect forcing companies to ask how profitable it is to run child friendly programming.

Julius Genachowski has been doing a lot of things I applaud. He's been pushing a lot of policies on companies that they really don't like and have frankly been using to exploit their customers for lots of money for far too long. Some of the biggest offenders being Comcast, Verizon and AT&T.

Here's some things I've read that he has his hands in:

  • Children Friendly Programming (Non-Cable)
  • Children Friendly Programming (Cable)
  • Net Neutrality
  • Preventing those nasty 1-2 year contracts for Internet / Cell Phone providers.
  • Preventing TV Companies from charging outrageous fees to only get a handful of channels we actually want.
  • Prevent Cell Carriers from locking cell phones.
Thats only a few things he's made his stances clear on. What has he ACTUALLY done so far? Not a bunch as he's attempting to prevent massive economical repercusions right now for his stances as well as cutting through A LOT of RED TAPE.
 
From what I understand, the e/i mandate grew out of PTA groups like Action For Children's Television who wanted to restrict advertising during kid's programs. This was very prominent in the '80s, with G.I. Joe and He-Man and whathaveyou.

ACT and others thought these shows were just half-hour commercials, with pithy moral statements at the end to disguise that alleged fact. The act authorizing e/i was actually passed in 1990, but it was not til 1995 that it was stringently enforced. I guess networks got lazy and strapped for cash, which led to the current situation we have now. FOX and WB originally had robust animation departments, but then they fell into the same traps the Big 3 did. FOX, which just 15 years ago had probably the best SatAM block, now shows infomercials on that time. It's pathetic, really.
 
FOX and WB didn't fall apart because of E/I. It fell apart because of competition. Kids WB killed FOX Kids. Nick and Disney killed Kids WB. Simple as that.
 
Correct me if I'm wrong, but isn't one reason the E/I rule became more strictly enforced was because local TV stations were reporting stuff like The Jetsons as meeting their E/I quota?
 
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