About 2-3 years ago, there were talked of us going to recession or you might say just about in the beginning of the recession, the car companies were forewarn of it. The appetite of our country for large guzzling vehicles (SUV, Trucks) hasn't been affected by it, either. The companies were making a lot of money from it, and would not rather find a much efficient vehicles. Not till the gas price has gone up to more 3 dollars a gallon and as high as almost 5 dollars, and by then it was already too late. The recession and the gas prices as a great impact on the automobile industries. And some had said that the Union didn't help either. (One car company is still making cars and had not asked for bail out, and is not Unionized.) Then those people (CEOs and higher executive) are making a lot of money off that - that is considered beyond what they are worth.