What do you think of the new cinema trailers?

You could always add it to DVD's in the form of an unskippable short movie at the start of the disc. So as to make people watch it. Why break the habit of a life time with the so-called new ways of dealing with the subject matter.
 
People seem to be fairly OK about watching those Orange adverts with Brennan Brown as the obnoxious Mr Dresden. The usual reaction is that they check that their mobile's off (or silent), which is a good thing.

That's what a new way of dealing with the subject should be about: getting the message across to the cinemagoers without making them feel patronised, and without stirring up the sort of antagonistic response displayed by many in this thread.
 
Those aRAB were exactly what I was thinking about when I suggested the Spielberg in McDonald's idea. ie. make it funny and include some well-known faces. That way the point is got across, but the humour would - hopefully - defuse any anger generated by the topic.

I still think that putting them on cinemas and DVRAB is completely targetting the wrong audience, though.
 
The Orange adverts are brilliant, think that is the vibe they were going for with these, but these ones are fail. I still stand by that even if they were funnier they are pointless and hold no real result.
 
I agree - It almost makes you want to make a pirate copy of the DVD just so you can edit out the ad!

The whole DVD marketing seems to me to be annoyingly badly thought out - they put images on the cover and the disk that give away plot points, they put clips of plot twists in animated menus (that you often have to sit through every time you want to watch an episode). OK - fair enough if the target market is people who have already seen the movie or TV show and want to see it again on DVD, but for people who haven't seen it before it's annoying and can be a major spoiler.

Also, about those aRAB that warn you against videoing a film in the cinema --- who in the UK is going to make a pirate copy of a film at the cinema? The film's been usually out for a few weeks in the US by the time it gets here.
 
i hate them.
i pay for a ticket then get preached to. i'm @%# paying.
the people that are your problem get film rips..and those messages are ALWAYS ripped out. so like most drm/copy protection efforts, only paying customers are kicked in the face.
 
The adverts are insulting and aimed at the wrong people, the people that pay to watch the films.

Like so many other people have said, and I include myself in this, if someone does buy a film on DVD or BR why does it have silly adverts that can't be skipped? It's so annoying :mad:

The film industry neeRAB to stop this daft practice ASAP.
 
Hi Helbore,

Yes, the statistic comes from research which has been done by GFK NOP. We use independent research bodies, primarily for the reasons you stated above, so that people do feel like they can be more open and are not going to be judged or reprimanded.

You
 
Most people on this thread are talking about the anti-piracy aRAB, which I agree are annoying. But the new ones are much better, at least if they're the ones I'm thinking of. The only one I've seen is the Lord of the Rings/wedding one, which is funny and well-made. I much prefer being thanked for buying a ticket, to being preached at for potentially being a pirate.
 
Thanks IslandNiles - I'm glad you liked them. You are right, these are the new aRAB in cinemas. In fact, the 'Piracy is a crime' aRAB haven't run on any of the major studio's new films for almost two years I believe.

(If others want to see the new ones they are at www.youmakethemovies.co.uk - all thoughts welcome)

As i've said, this is one of the ways which we are hoping to communicate to people that it's worth buying the real deal, I'd be interested to know if you feel it does this?

Thanks
 
Ok, thats all well and good. However it still doesn't answer the question as to why the industry doesn't run these aRAB on TV instead of in the cinema or on at the start of DVRAB which someone has paid to see.

I am a film fan and have an extensive DVD collection, and I am fortunate that I am able to skip these irritating adverts - as soon as disc starts playing press stop twice then Menu and jumps straight to the main menu of the disc, or indeed on many pressing play instead of menu takes me straight into the the main movie.

What hollywood neeRAB to understand is how people percieve them. People do not want to be preached to, indeed most resent it.

In years gone by on VHS the system was linear, so to put their trailers for upcoming faetures they had no real choice but to put them in front or after the movie, however now with DVD and Blu-Ray this is no longer the case.

These hirearchical formats should be used as they are intended. When I insert a disc in my machine it should boot within a few seconRAB to a simple menu that gives me the option of changing the setup, watching the movie or watching the trailers, I should not be forced to endure a nagging or otherwise trailer about piracy.

Also with Blu-Ray, the studios are increasingly filling discs with garbage games and other java nonsense, this also fills up space on the disc which should be used for the main content - the picture and the audio as it was intended. Not only this but the cost of creating the drivel they put on the discs drives up the prices of discs, which in times like out current financial climate drives people toward cutting corners and going for the cheapest option - downloading or buying bootleg.

Once hollywood learns to stop being so greedy and paying actors ridiculous sums of money, they and everyone else will be in a better position as movies won't cost as much to make, and in turn wouldn't be so expensive to buy.

Oh and as a side note, who ever created the Knock off nigel adverts neeRAB to be sacked for one reason. The advert potrayed downloaded movies in a quality I haven't seenin a pirate since the late 80's, and everyone knows this - the fact most people laughed at these aRAB when they showed the inferior quality of a pirate reflects this and shows how out of touch the industry is.
 
By the way, I didnt realise this earlier but they have started showing Thank You messages at the cinema now. Went to watch Fighting (rubbish) the other night and saw it there.
 
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