It seems Disney is going in the right direction in terms of marketing.
http://www.slashfilm.com/2009/05/09/the-full-movie-trailer-for-disneys-the-princess-and-the-frog/
http://www.slashfilm.com/2009/05/09/the-full-movie-trailer-for-disneys-the-princess-and-the-frog/