What can fundraisers learn from highly successful campaigns for donations like...

meagan

New member
...Red Cross and...? ...Breast Cancer fund raising?
Fund raising campaigns for Breast Cancer research are super impressive! It seems like everywhere I look, there is an option to get a "pink version" (of clothing, water bottles, even candy!) and the proceeds go to breast cancer research. Times of natural disaster, like hurricane IKE, also highlight the Red Cross a prominent fund raising force. What are their secrets to success and what can fund raisers for other worthy causes learn from them?
 
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