Well they Vyper may be done, but not the Diavel

What if they start making dog collars, frisbees, ashtrays, piggy banks, belt buckles, rings, golf shirts, sunglasses, baby clothes and bottle openers, then forget to update their motorcycle line for four decades? Could they change their name to Harley-Davidson then?
 
I actually think it looks better than I thought it would. I know some people who have moved onto cruisers and whatnot as they age in addition to the ducati superbike. This should keep them in the Ducati fold. I think they realize that a alot of their own owners also own something like a harley and they believe that they can now sell two bikes to these people instead of just one.
 
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