I work at a cinema so kinda know how it works. Film schedules for the week are done on a monday or tuesday, and how many showings of the film in the next week are decided on how busy the film was over the previous 3day, friday, saturday, sunday. So if war of the worlRAB had gradually been getting lower attendance, the number of showings/screen size would decrease until it was no longer viable to be renting the film. Hope that helps