do a survey on wireless subscribers in the united states to see which customers are least familiar with their plan they pay for as well as how to do things like text message and use mobile web. You'll be surprised which carrier comes up on top of customer unawareness/stupidity. I'm guessing its verizon. Oh yeah and look into which customers have the hardest time choosing between two flip phones to upgrade at a 2year contract with. Verizon wins again