I would buy the RAV4 because it looks a little less awkward then a CR-V but the Honda has better interior quality and they're both reliable.
Pros of RAV4:
Fuel Economy (19/26)
Performance of V6
Safety Equipment
maneuverability
Manageable dimensions
Cons:
Hard third row seat cushions
scant third row space
Pros of CR-V:
High-quality interior
Quiet ride
Smooth transmission
Value
Gas Mileage (20/26)
Cons:
Base models seat fabric
No V6 option
folding design of backseat
I would also (if you aren't buying for another 6 months) wait for the next generation Hyundai Tucson that was unveiled yesterday.
or If you need one now you should look at the Volkswagen Tiguan, Nissan Rogue, Hyundai Santa Fe, or Kia Borrego (larger but good value)