You know, people get all over me when I say that Time Warner is THE MOST POORLY RAN ENTERTAINMENT COMPANY IN THE WORLD because, at times, I seem to beat the notion into their heads.
While that may be true and the fact that there are a lot of companies with inept executives, no company publicly shows its ineptness more than Time Warner. The fact that Warner Bros. Animation is no longer its own entity is worrisome to say the least. It's theoretically been halved and seen more as a technique rather than a medium. The television side is now essentially a part of Warner Bros. Television and the theatrical side is now a part of Warner Bros. Pictures. If I had my way,
this is what I would have done, especially if costcutting and unit unification is what they wanted in the first place (something they've actually done as of late with New Line Cinema, which used to be a separate unit but now a "prestige" brand of Warner Bros. Pictures), and it actually makes sense.
An animation unit that includes the major animation studios of Time Warner, the animation library, a unit responsible for potential content creation, and outlets to broadcast the shows (especially since Cartoon Network is at least pretending to give a damn about animation these days) would be welcome, but alas, sense left the company the moment AOL flashed them a few bucks for a slight majority stake in the company.
Instead, the head of WB Animation was essentially tossed aside, though the writings on the wall was evident when The CW sold the Kids' WB block timeslot to 4Kids Entertainment and cancelled all WB-made shows from the block in one fell swoop. The current CEO of Time Warner has always been an opponent of synergy, so WB Animation and Cartoon Network has been separate in nearly everything and barely worked together. Now, Looney Tunes are nowhere to be seen in a regular form on television in the US for more than 30 minutes a day.
And yes, the new de-facto head of WB Animation is Peter Roth, a former programming head of Saturday morning of ABC just as Michael Eisner (yeah, that Michael Eisner) left. He got the job only to go ahead, as most people in Saturday morning programming did. And since it's already established that animation is a secondary (or maybe even tertiary) part of Mr. Roth's agenda, the only thing I expect will happen is even less thought about it. And I didn't think that was even possible.
It just seems like they got rid of Ms. Judson because they severely limited her position. Aside from Brave and the Bold, there aren't real projects are coming to television in the first place from Warner Bros. Animation. Everything's mostly direct to video. T-Works is only using library stuff for the most part. Artists had already been canned. Shows have already been outsourced (remember, Johnny Test used to be made by and at WBA). There is no direction at Warner Bros. Animation, and sadly, there is literally no more Warner Bros. Animation.
Again.