Toon Zone Talkback - Hasbro, Discovery to Launch New Kids Channel

So... educational toy commercials? This feels random :p



I'd love to see Jem in reruns! I haven't seen the show since I was a kid, and the DVD release was a joke (I can't even find it anywhere).
 
Or this may have happened because CN killed TFA. :/

Anyways, this sounds pretty cool. I hope they put G1 and Beast Wars on this channel, maybe GI Joe as well. If they could find a way to get Transformers Armada on there, I'd be incredibly happy.
 
You're mistaking digital vs. analog cable with the move from analog to digital *broadcast* TV... even those with older TVs and analog cable (i.e. me) will still be supported come June 12.

-B.
 
Well, probably not Japanese cartoons, but definitely Canadian fare, especially considering 1) Discovery Kids already imports a lot of Canadian-made series and 2) Canada also has a Discovery Kids, though I doubt the Hasbro joint venture extends north of the border, but the Canadian network will still make originals that will pop up stateside.

No kidding. Especially considering Hasbro's longtime history with Cartoon Network. From annual toy giveaways to programs like Transformers: Animated and the recent G.I. Joe: Resolute, Hasbro and Cartoon Network had been linked. So . . . yeah, it was random, but Discovery and Hasbro will end up being a better mix because of three factors:

1) Hasbro has content already created (last year, Hasbro bought their worldwide property rights to their animated titles [including the Claster library of shows], over 1000 episodes and counting) and is willing to produce more content based on their properties. And yeah, the properties are based on the usual suspects (G.I. Joe, Transformers, My Little Pony) familiar brands (Scrabble, Trivia Pursuit, and Romper Room) and properties that haven't been utilized in other media like the Cranium line of educational games.

2) Discovery also has content created and is willing to produce more content. They've been around for 13 years and have a good track record creating, maturing, and nurturing brands. Bindi the Jungle Girl, Endurance, Tutenstein, Flight 29 Down, The Future Is Wild, Strange Days, Time Warp Trio, Growing Up Creepie, Grossology, and other Discovery Kids brands will continue to be a part of the channel after it relaunches. In fact the network-soon-to-be-formerly-known-as-Discovery-Kids actually benefits more by having a stake in Hasbro's webpages as well as a creating a new outlet to showcase their projects to an audience that probably wouldn't check it out in the first place. Plus, many of the newer non-television projects from the joint venture will include the Discovery Kids branding.

3) This channel will be aimed towards boys AND girls and families, not either or as Cartoon Network (currently aimed towards boys 6-12), Disney XD (aimed towards boys 6-12), and Disney Channel (aimed towards girls 6-12) have devolved into. It's a tricky concept that has proven successful in the past (heck, Nickelodeon, the number one network for kids, is still dual-gender aimed). They treat both genders as equals rather than catering to one over the other, plus, they'll get their family watching too, and hopefully won't be embarrassed to watch the shows, whether it's live-action, animated, science-based, reality, or game shows, with their kids.

Better than being filled with sexed-up prepubescent tarts and boy-toys like what the competition (okay, Disney and, slowly, Nickelodeon) offers.

I think it could be fun in the end.
 
I'd vote Hasbro on that one...

BRILLIANT!! It hadn't even popped into my mind. This would be truly awesome but, oh the wait...

Sure would love to see a confirmation that they will continue after the relaunch. These are the two present animated DK series that truly deserve to continue to air as one has a new season yet to air in the U.S. and the other may get a new season.
 
I was surprised to see Tutenstein on the short list since I thought that series was no longer in production. But, yeah.

Also, consider these two factors:

- If some folks have their way, namely consumer advocates pressuring the FCC, this joint venture might not happen. It's a small chance, but it's a something to think about, which would be sad and a tad bit hypocritical to say the least. I mean, 4Kids Entertainment is a licensing company that programmed a pair of blocks for the last two quarters of the 2008-09 season, and Disney and Nickelodeon are making billions on merchandising based on their creations. I mean, what's exactly the difference between creating merchandising from shows airing on a network that owns the property and shows based on merchandising airing on a network that partially owns the property?

- When the joint venture does commence, two television seasons would be completed as the rebranding is scheduled for the 2010-11 season (we're at the tail end of the 2008-09 season right now, and the 2009-10 season begins sooner than you think). Who knows what the makeup would be for the new DK?
 
I'm wondering that too. The series is no longer in production, so what is it doing on the list of shows for a relaunch channel? Anyway, I have to wonder how successful this operation could be.
 
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