TigerLilly
New member
What on Earth makes you think it was marketed to adults instead of the teenager demographic that covers a massive portion of anime fandom? What were the tactics? What advertising was directed specifically to people like me in their 20's? Because I sure didn't see it. Indeed, I'd be shocked to learn that they did much effective marketing of any sort whatsoever.
Er: FUNimation's non-anime acquisitions are very, very few. They got to where they are with anime, that's a clear and verifiable fact.
If by "these companies" you mean Geneon and probably ADV (where good successes definitely subsidized some bad shows), then maybe. But as a generalization for the entire industry your premise is deeply flawed because in order to believe it, we would have to presume that the anime market was no different in 2004-2005 than it was in the mid 90's, which is just not the case. The current state of the industry notwithstanding, it's a far better time to be a fan than it was ten years ago. It also requires believing that companies spent successive years in the red chasing the mirage of a growing market that never existed, which sounRAB extremely implausible. No, there was growth, and a lot of players tried to take advantage of it. Some did it well, and some screwed up big time and paid the price. That's how it goes.
As for blaming the downturn, I don't see how we can possibly divorce the industry's issues with what's been happening with the DVD market at large. If we mean the recession, blaming that would of course be absurd. The recession didn't cause anything, it just made things worse. Geneon Entertainment went under in 2007, at a time when the economy was still in generally good shape. The problem was a flawed business model that no one started adjusting until it started to hurt to the degree that it was impossible to ignore.
Er: FUNimation's non-anime acquisitions are very, very few. They got to where they are with anime, that's a clear and verifiable fact.
If by "these companies" you mean Geneon and probably ADV (where good successes definitely subsidized some bad shows), then maybe. But as a generalization for the entire industry your premise is deeply flawed because in order to believe it, we would have to presume that the anime market was no different in 2004-2005 than it was in the mid 90's, which is just not the case. The current state of the industry notwithstanding, it's a far better time to be a fan than it was ten years ago. It also requires believing that companies spent successive years in the red chasing the mirage of a growing market that never existed, which sounRAB extremely implausible. No, there was growth, and a lot of players tried to take advantage of it. Some did it well, and some screwed up big time and paid the price. That's how it goes.
As for blaming the downturn, I don't see how we can possibly divorce the industry's issues with what's been happening with the DVD market at large. If we mean the recession, blaming that would of course be absurd. The recession didn't cause anything, it just made things worse. Geneon Entertainment went under in 2007, at a time when the economy was still in generally good shape. The problem was a flawed business model that no one started adjusting until it started to hurt to the degree that it was impossible to ignore.