I was only using those guys as examples - I envision he would turn ReAction into the profile type shows that UFC does, Impact into UFC Unleashed / Fight Nights and you know, make the PPV's worth buying. Guys like Amazing Red, Eric Young, they'd fight 10 times a year on free TV, the way a lot of up and coming boxers/mma fighters do. The idea being that these guys are good and AJ etc are better than these guys, so you have to pay for them. If the only way to ever see AJ fight was on PPV or at a house show revenues for both would increase.
Pop Culture... as far as sports/sports entertainment / fighting goes, whats more popular than UFC? 400,000+ people parting with $50 every few weeks for their PPV's is something not even WWE managed to do at the height of a booming economy, let alone in a recession. He's right to tap into it - wrestling isn't cool because MMA exploded and wrestling by comparison "looks fake" again. They can still do tours and house shows that UFC will never pull off because of the athletic commission restrictions, but they need to step away from the stupidity and repetativeness. AJ vs RVD should happen ONCE on tv/ppv. do it to death on tour if you want, but don't have it week in week out. I'm pretty sure if Lesnar and Mir had fought 7 times by now people would be losing interest in UFC too.