I completely agree about TNA, but completely disagree about the highest rated programme.
Serie A does well on the channel as well. Granted, it's mainly the Derby d'Italia and Milan vs. Inter is on. (The latter of which got 360,000 in Jan. this year.)
Don't forget, all Virgin XL-TV viewers get ESPN for nowt. I'd be pretty confident that TNA would do more than 50,000.
I'm quite surprised that Virgin Media Television didn't negotiate something with ESPN once over, or even recommend TNA to ESPN. It makes a lot more economic sense from their point of view for them to get some custom for a cheaper alternative to the same Sky package equivalent with ESPN.
There is talk of ESPN lowering their package price, also. I think it's about