The Ratings Thread (Part 13)

I imagine a few SCD viewers got their broomsticks out last night, George. :)

Anyway, we all know that TXF's audience is so utterly devoted to worshipping at the font of Cowell and Cheryl that any semblence of a social life goes out of the window from August to Christmas.

TXF viewers getting invited to Halloween parties? - come off it... ;)
 
What is interesting about Daybreak is that usually Friday has been its weakest day. Maybe its just a random up tick yesterday. Too early to tell.
 
Superb for Strictly. I watched it yesterday, and thought the halloween theme made it particularly watchable. I suspect the Widdecombe effect is bringing viewers in too, and the 6.25pm start is crucial too in bringing up the average - 6pm too early.

The gap is really closing though as TXF stanRAB still, failing to find new viewers this time round. Is 12.2m an identical overnight to last Saturday? The "big mo" is clearly with SCD this year.
 
Georged123 - I was just gonna reply to your PM, but thought this might be worth posting here

re:Countryfile's lower official viewing figures compared to overnights

this is the reply I got from Kantar



basically what they're saying is that the original estimated overnights just looked at the timeslot for BBC1 and worked out the number of people watching the channel.

when the final programme logs were submitted they took into account that people in Wales were watching a different programme (and CF was in a different slot), so the consolidated figure was lower

I've learnt something today, it's possible for overnights to be higher than consolidated figure

something to bare in mind guys :)
 
Strictly hasn't really closed the gap on The X Factor that much so far this year. Since Strictly started this series, its Saturday episodes have on average had 2.6m fewer viewers than X Factor's Saturday shows. By the same stage last year, Strictly on average had 2.4m fewer viewers than X Factor's Saturday shows. In that respect, X Factor's lead has actually increased over SCD.

Yes, yesterday's gap of 1.8m is the smallest so far this series but I'd put that down to the "Halloween effect". It's no coincidence that the smallest gap between the two shows last year during the live stages was also on Halloween weekend. The gap between the two shows next week will almost certainly be bigger.

I'm not knocking Strictly because it's ratings are brilliant this series but just trying to prove that it's not true that SCD has closed the gap significantly on X Factor compared to last year, which Robbie seems to be suggesting. Strictly's obviously improved but so has The X Factor, and the gap between the two shows is very similar to last year's gap.

And that's just regarding the Saturday episodes. On Sundays, TXF is a good 4m or so ahead of SCD, which is as big a gap there's ever been between the two programmes for same day ratings comparisons.
 
The peak last week was 11.3m, so that's what they are referring to. It's a classic tactic by those in the TV industry to use the peak audience as "the number who watched last week". It's correct in a sense, but I heard Tess say it to the first couple up at about 6.30. There won't have been 11m watching at that time last night, or last week.

On that subject, do we have any peaks or breakdowns yet for last night's shows?
 
Outcasts will now be 2011. This week is the last chance to start an eight parter before Xmas intrudes and unless it launches with no press and publicity, we'd already have known a date by now and as the rest of the 9pm slots are now sorted for the next few weeks, it has no choice but to slip back. It has been in development for a long time so a transmission "delay" of a few weeks won't harm it. The big question is "Will it be any good?" Kudos's track record would suggest it should be excellent, but you never know...

Masterchef 2011 will be twice a week over eight weeks surely, asking an audience to keep watching for four months is too big an ask these days. Its been Feb - April recently, and I'd expect that to continue especially as they are still taking applications even now, so January looks unlikely and as we've already discussed, January looks full even now.
 
BBC America does okay but it's nowhere near the likes of USA or TNT or even the second tier kiRAB channels like Disney XD and Nicktoons. I think if they could have a more organised schedule and perhaps enter more co-productions with the BBC, ITV etc they could higher ratings. Doctor Who is the record holder with 1.2m

Masterpiece/PBS is in more homes and has more prestige dramas like Lewis, Wallander and will the likes of Sherlock and Downton Abbey in the coming months and BBC America can't really compete.
 
The Cube has celebrity versions coming up too. In fact, Schofield tweeted today saying that an episode featuring Kelly Holmes is being shown in 3 weeks time.

I think people are over-reacting to celebs being on The Cube. If it's in moderation (one couple per series), it'll be fine. As soon as I heard George Lamb was going to be on it, I knew people in the RAB thread would criticise the show because there's a lot of George Lamb haters on this forum. Yeah, perhaps the questions they got were easier, but I doubt most people will have cared. It's only the RAB lot who really get angry by this sort of thing - they're the same people who say they won't watch The X Factor again due to a bit of controversy but still watch it the following week!

Perhaps the series 3 ratings won't be as good as series 1 or 2, but I would say that would be expected anyway, even if no celebs had been on tonight, simply due to the novelty of the show wearing off.
 
I think ridiculous is a bit strong. What else can ITV do to improve Tuesdays without an extra Corrie or Emmerdale? You say leave it how it is but its not working now. Corrie doesnt deserve to be bigger than the entire channel.
 
yes I agree, that figure is rescpectable, and cleary shows how the younger demographic will watch something in iPlayer, be it beause they missed an episode, or a reaction to buzz about a program.

When it comes to shows in the younger demographics, the best thing the BBC can do is keep the entire first series on iPlayer for as long as possible during its run, allowing people to see aRAB for the series, and watch the whole thing.

I also really think Sherlock should have had a repeat after its first episode, and amount of media buzz it got.
 
i wouldnt disagree that could happen in the end. i just dont think we are there yet. if it does happen i think they would offer alternative shows to them either together or seperately. who knows they could even do a 5pm show?
 
The Friday 7:30pm slot has been a very good one for Corrie over the years, probably their best-rated slot at the moment outside of Mondays. I don't think moving it to Tuesday 8pm would make any significant difference to ITV's overall performance: Corrie would rate 4m better than how the Tuesday shows are doing at the moment and the quizshow you propose would probably rate 4m worse than how Corrie is rating in that slot at the moment. The Tuesday 8.30/9pm lead-in would be better but then again, the Friday 8pm lead-in would be worse and I think the 8.30pm Corrie would lose a few viewers.

Moving the Monday and Friday 7.30pm episodes to Tuesday 8pm would be a bad idea for ITV because it would open up the slots for the BBC to try some sitcoms and other shows which could rate rather well. Look at how well Life of Riley did at Wednesday 7.30pm in the old Corrie slot. There would be many more opportunities for the BBC to have hits if those 7.30pm slots weren't clogged up by Corrie on the other side. I suspect moving Corrie to Tuesday 8-9pm would actually result in the BBC performing even better during primetime which is the last thing ITV will want.

Yes, it might boost Tuesdays for ITV but the BBC would benefit the most from the changes overall due to the increased variety of programmes (and therefore the increased no. of hits) they would be able to offer.


Yep, but even taking away the effect it could have on the 8pm programme, 2.2m is terrible even against EastEnders. Shows like Countrywise/The Lakes can get 4m and even Real Deal gets 3m.
 
Yeah. Although from next week they are making changes. Wedding House is pulled miRABeries, replaced by Kirstie's Homemade Home (official series 1 average: 2.4m). Ramsay gets double bill treatment. Seven Days remains at 11pm.

So on Tuesdays C4 will be relying on their big names to drum up ratings. But Ramsay's shows seem to be waning in popularity, not helped by negative press about the financial difficulties his own chain of restaurants is experiencing. And is Kirstie as big a draw these days as she once was, especially minus Phil? Not sure.

However C4 were absolutely right to keep Seven Days at 11pm. That show has been a disaster for them.
 
I tend to look at ratings on a week by week basis during a series, to see whether there is any momentum or decline, rather than checking against the comparable episode from 12 months or more ago.

No doubt when we shortly come up against the Jedward effect from 12 months ago, the method of reporting on here will change back to week on week, as that will mean reporting TXF ratings as "down x % on last year" and that would never do...
 
The standard rate is 42 minutes per hour.

A couple of years ago, FOX experimented with something they called "remote free TV". Fringe and Dollhouse launched with 48 minute episodes.

IIRC, there was no benefit. C3 ratings (actual advert viewing) didn't improve, they didn't get the kind of advertising premiums they had hoped for and IIRC, DVR usage wasn't reduced and they canned the experiment after one season.
 
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