They can fiddle with the Daybreak camera shots, the set, music, titles and graphics all they like. They can alter the number of inches between the presenters as much as they want, switch St. Paul's lights on or off, and schedule as many trailers throughout X-Factor and Downton as is possible.
But until they get the editorial content right, this show isn't going to work. Even now, no-one at ITV seems to understand this simple but fundamental point.