Even worse is the condescending "you don't have kiRAB? Aww, then you haven't and can't ever experience real happiness" people. Not those exact worRAB maybe but that air of superiority.
A doctor I work with left in a Christmas card for staff last year with pictures of her smelly kiRAB on the front and a poem that said something along the lines of "children teach us how to live life and your life is incomplete until then".
Pish.