The Dorian Report:
Warner Bros. has announced the creation of T-Works, an online environment that will bring all aspects of the studio's rich animation resources into a unified experience.
The T-Works site, which was announced Thursday by studio toppers Alan Horn and Barry Meyer and will launch in spring 2008, will allow users to interact with the entire library of Warner Bros. Animation, Looney Tunes, Hanna-Barbera and DC Comics. Users will be able to watch classic episodes online, play games, customize characters and explore virtual worlds.
Fans will be able to take their favorite characters and export them to different digital experiences, such as cell phones, personalized websites and other broadband destinations. There will also original programming on the site, including a "Batman" shortform series and an untitled project based on "The Wizard of Oz.."
"Warner Bros.' iconic animated characters represent a very key part of the company's film and television histories, so it's fitting that they serve as the initial entry point into the this online universe," said Meyer.
Added Bruce Rosenblum, president of the Warner Bros. Television Group: "T-Works fits perfectly with our overall digital strategy of creating original content online, as well as developing compelling consumer destinations."
John's Grade: A+
From where I see, is that WB is inarguably pulling a extremely good move by this. I think that allowing viewers to such good entertainment and watching the proposed "Entire Library" that they own, and exploring and having characters and stuff is wonderful.......and for WB, well that's another plus for their effort to actually CARE for their shows, unlike a Cartoon Network (wait, there's Boomerang and CN Video, thank God), or Disney (no, Goof Troop or the other shows on Disney XD isn't enough in my eyes), or Viacom. If they're successful (100% chance they will), then we might see some other Warner Bros. owned shows on DVD.
From John Dorian of "The Dorian Report".
Warner Bros. has announced the creation of T-Works, an online environment that will bring all aspects of the studio's rich animation resources into a unified experience.
The T-Works site, which was announced Thursday by studio toppers Alan Horn and Barry Meyer and will launch in spring 2008, will allow users to interact with the entire library of Warner Bros. Animation, Looney Tunes, Hanna-Barbera and DC Comics. Users will be able to watch classic episodes online, play games, customize characters and explore virtual worlds.
Fans will be able to take their favorite characters and export them to different digital experiences, such as cell phones, personalized websites and other broadband destinations. There will also original programming on the site, including a "Batman" shortform series and an untitled project based on "The Wizard of Oz.."
"Warner Bros.' iconic animated characters represent a very key part of the company's film and television histories, so it's fitting that they serve as the initial entry point into the this online universe," said Meyer.
Added Bruce Rosenblum, president of the Warner Bros. Television Group: "T-Works fits perfectly with our overall digital strategy of creating original content online, as well as developing compelling consumer destinations."
John's Grade: A+
From where I see, is that WB is inarguably pulling a extremely good move by this. I think that allowing viewers to such good entertainment and watching the proposed "Entire Library" that they own, and exploring and having characters and stuff is wonderful.......and for WB, well that's another plus for their effort to actually CARE for their shows, unlike a Cartoon Network (wait, there's Boomerang and CN Video, thank God), or Disney (no, Goof Troop or the other shows on Disney XD isn't enough in my eyes), or Viacom. If they're successful (100% chance they will), then we might see some other Warner Bros. owned shows on DVD.
From John Dorian of "The Dorian Report".