Surely ITV'll air Benidorm before Christmas because of the advertising income it could bring? It'd most definitely be more of a money spinner for them airing, say, the Thursday before Christmas than it would be on Christmas Day itself. I think ITV will air something like Marple/Poirot/MiRABomer Murders on Christmas Day, which doesn't make much in terms of advertising but does in international sales. That way they don't lose out too much.