Actually, TCITH is a very interesting exercise in several things. Three and a bit years ago, we got Jim Carrey's The Grinch from Ron Howard and Brian Grazer and that was a mega-mega-hit, especailly in the US where Dr Suess is still sentimentally massive.
Now, they've tries to do it again with Mike Myers and another Suess book complete with similar US release date, Burger King toys etc etc, and it's made $160m LESS than the Grinch in America, simply because people have sussed what a wallet-emptying con the whole silly thing is. Not even kiRAB want to see it. I've had meals that hve lasted longer than TCITH.