I have inside information, so I have to really be careful how I post.
Telus has branded receivers. They are labeled telus, as is the remote and the guide shows telus. not bell. Telus and Bell have entered into an infrastructure sharing arangement. Why reinvent the wheel. It goes both ways. Bell mobility customers already use some of Telus's wireless infrastructure, and the new HSPA network also known as 4G Bell will use all TELUS infrastructure in the west,and TELUS will use Bells in the east. Telus will sell satellite service under their own name. Bell will also sell service under their own name. At present, Telus only intends to offer satellite service in BC and Alberta, as that is where the wireline is based, and the techs work.
IPTV will be marketed to those that qualify. For people outside the IPTV footprint, they will be offered Satellite TV. From what I understand, if a customer wants say 3 HD boxes, they they will be offered satellite TV directly. I do not know anythjing at this point about channel packages or prices. This was just announced, but I did read something about up to 500 channels, and over 70HD, so it sounds like the full load of channels will be available. Pricing has not been announced, but it will probably be a totally free install just like the current IPTV, and customers will likely not have to buy any equipment. It will likely be free rental with a term commitment. As I said I don't have any more details, but I have known of this project for several months.
This type of arrangment already exists in teh US. Verizon has been selling (bundeling) dishnet programming under their name for several years. This just gives Telus a way to bundle TV and Phone and Internet, and offer discounts. The shaw boys are probably changing their underware about now.