I would say the Tundra, get a lot more truck for the dollar. Ford's I believe are overpriced for what they are. I am a hardcore GM guy but even the Tundra caught my attention. lets see there 4.7 makes almost 290hp, and the 5.7 puts out around 380hp. Double cab has a lot more room in it comparably to the F-150. Secondly, Toyota is known for its long lasting vehicles. They may sound like crap, but I'll be damn if you can't kill them. I have driven the new tundra's both 4.7 and 5.7 and they are both impressive with power and torque. It might have taken the Japanese a long time to build a full size truck, but they got it right the first time. Also Tundra's hold a better resale value than most full size trucks. My father owns a 07 Tundra double cab XSP 2wd, 4.7L and it was able to pull my buddies Dodge 2500 without even struggling. At no point did the truck even sound like it was struggling pulling that big old Dodge. But to each there own; Just drive them both and see which one fits you better.