I agree with some of the comments being made about the second film too. We all sat and watched the first one last night. First time in ages, and it's amazing how fresh and funny it still is. The whole fairy tale referencing and Disney mocking was much funnier and more timeless compared to the comedy product placement spotting in the second. There are some funny moments in the second one, but it's just not as good as the first. The third one though, really missed it's opportunity to be clever and funny.
The new one looks OK to me though actually, in spite of the pasting some here have given it.