The Ativ laptops, PCs, and tablet were prominent amid a smorgasbord of product announcements.
June 20, 2013 11:11 AM PDT
Samsung unveiled the Samsung Ativ Tab 3 at an event in London on Thursday.
(Credit: Andrew Hoyle/CNET)
NEW YORK -- The Ativ name may be silly, but Samsung Electronics is betting heavily on it as the namesake for anything related to Windows.
In a showcase that featured a slew of products, Samsung's Ativ line played a central role. Ativ has become the umbrella brand that includes laptops, tablets, all-in-ones, and smartphones, and some of the devices were on display on Thursday.
Samsung is hoping history repeats itself with Ativ. It previously poured its resources into developing the Galaxy brand for anything associated with Android, and its flagship Galaxy S line of smartphones is a smash hit, with the Galaxy name extending into multiple lines of successful phones and tablets.
[h=4]Samsung debuts tons of new goodies in London (pictures)[/h]1-2 of 13
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Microsoft could certainly use the jolt. The reception for Windows 8 has been tepid, with users uncomfortable with the new tile-based user interface. In May, Microsoft boasted of 100 million Windows 8 licenses sold, but critics contend usage and interest remains low.
The company announced the Ativ Q, a convertible device that can change between tablet and laptop forms and runs Windows and Android.
The device juggles both Windows 8 and Android 4.2.2, also known as Jelly Bean. It has a hinge design that allows it to change into four different forms: a flat tablet mode; a laptop mode; an angled display for more comfortable viewing; and a display mode achieved when you flip the display.
Samsung's Ativ Book 9 Lite is one of nine products that Samsung officially launched on Thursday.
(Credit: Andrew Hoyle/CNET)
The Korean consumer electronics giant also unveiled the Ativ Book 9 Plus, which is the successor to its Series 9 line of laptops, as well as the Ativ Book 9 Lite, which is the budget-friendlier equivalent.
Samsung also announced the Ativ Tab 3, a slate powered by Windows 8.
The company unveiled the Ativ One 5 Style, an all-in-one computer expected to compete against Apple's iMac or other fully integrated computers such as Dell's XPS One.
More to come.
June 20, 2013 11:11 AM PDT
(Credit: Andrew Hoyle/CNET)
NEW YORK -- The Ativ name may be silly, but Samsung Electronics is betting heavily on it as the namesake for anything related to Windows.
In a showcase that featured a slew of products, Samsung's Ativ line played a central role. Ativ has become the umbrella brand that includes laptops, tablets, all-in-ones, and smartphones, and some of the devices were on display on Thursday.
Samsung is hoping history repeats itself with Ativ. It previously poured its resources into developing the Galaxy brand for anything associated with Android, and its flagship Galaxy S line of smartphones is a smash hit, with the Galaxy name extending into multiple lines of successful phones and tablets.
[h=4]Samsung debuts tons of new goodies in London (pictures)[/h]1-2 of 13
Scroll Left Scroll Right
Microsoft could certainly use the jolt. The reception for Windows 8 has been tepid, with users uncomfortable with the new tile-based user interface. In May, Microsoft boasted of 100 million Windows 8 licenses sold, but critics contend usage and interest remains low.
The company announced the Ativ Q, a convertible device that can change between tablet and laptop forms and runs Windows and Android.
The device juggles both Windows 8 and Android 4.2.2, also known as Jelly Bean. It has a hinge design that allows it to change into four different forms: a flat tablet mode; a laptop mode; an angled display for more comfortable viewing; and a display mode achieved when you flip the display.
(Credit: Andrew Hoyle/CNET)
The Korean consumer electronics giant also unveiled the Ativ Book 9 Plus, which is the successor to its Series 9 line of laptops, as well as the Ativ Book 9 Lite, which is the budget-friendlier equivalent.
Samsung also announced the Ativ Tab 3, a slate powered by Windows 8.
The company unveiled the Ativ One 5 Style, an all-in-one computer expected to compete against Apple's iMac or other fully integrated computers such as Dell's XPS One.
More to come.