How is this even going to happen? I mean, Slurm... what does it taste like? Do they have to consult the writers? Is there some sort of test to see what they can make taste like slug excrement? (same thing I wonder about those Harry Potter Jelly Beans. Who's out there tasting Earthworms?) This isn't like renaming Slurpees "Squishies" for a few months. This is a big step. It's going to be a lot of trial and error to make a soft drink that tastes like nothing anyone has had before that's going to taste good.
The most I can think of this going is those little generic juice cans they stamp with cartoon characters (like Mario, Invaider Zim, and Simpsons style Duff cans). But if this takes off, and they really make it happen, I'll be amazed.
Now if only we can get Powdered Toast and Drama flakes to get made....