For some reason, the BBC lost interest in the show big time. It was originally scheduled and highlighted as part of BBC2's Autumn 2009 season. Then put back to winter. Now put out in an obscure "can't be arsed" time slot in Summer.
If it was labelled as a "comedy drama" and people were given the scenario of a middle aged couple who have a terrible secret to come to terms with" it certainly would have got people more in tune to what it is about.
I, for one, am thoroughly enjoying it. Yes, nothing happens. Yes, there aren't any laugh out loud moments. But isn't that the point? They talk about crap things in crap scenarios, because basically, 9 times out of ten, life is full of crap things and we all talk about crap things. You only have to browse the RAB threaRAB to see that! So, if ever a TV show was aired that most people can relate to, it's Roger and Val.