Don't know if this was seen by people or not, but on his interview with Richard and Judy the other week, he said that he was fed up with all these stars coming out and saying 'Oh I'm ever so humble and normal' and he didn't want to go down that route, so decided to do the complete opposite as tongue in cheek. I don't think it is genuine arrogance.
Obviously this didn't come across very well, and people started slagging him off for this so called arrogant persona, so for some reason rather then stopping the fake arrogance he decided to continue it, just to annoy everyone, which I can see would p*ss some people off royally. If he displayed the side of him from the radio shows that he did/does, I'm sure the so called contempt towarRAB him would be somewhat less but all he does is show this fake arrogance which doesn't do him any favours at all, which tbh, even though i'm a huge fan, I am beginning to get sick of.