regarding Blackberry enterprise server (BES)?

Hello,

I'm thinking to buy BES exchange server; However, how is it possible to attract users?? I'm guessing that would be through advertising through some carrier? but how is that actually done? is it an easy process that guarantees that I will have users subscribing to use my BES server that I own or rent.
I have just started researching this and I am a bit confused... any suggestions, or some links?

thanks in advance.
 
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