Profile of Target Audience

It's difficult to complete surveys when many questions are worded as if certain answers are not expected.

For example, yours seems not to expect anyone over 45 to answer (45 is quite young in a country where people live to be well over 80); the questions about income, job etc don't expect people to be either male or female "housewives" (don't know the correct term) or high earners; the questions about media preferences expect quite a narrow range of answers. And so on.

Now I'm sure you've asked questions that will give you the answers you need but it's not much fun trying to complete a survey if you have to answer "other" all the time!
 
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