You see the same films on TV constantly these days. Not just ITV. Although they do seem to be one of the worst offenders for repeating thing to death. I'll never forget when they showed the movie Ice Age two Saturday's in a row. What the hell was that about?!
They're showing the Harry Potter films far too much as well but I suspect it's because, like Pretty Woman, movies like the HP films will always draw in viewers. Still, we're in desperate need of a better variety of movies when it comes to what films you get on UK tv. It just seems to be the same select few on loop at the moment and has been like that for some years now. It's rather disgraceful.