All marketing bullcrap until you use it for a year and realize you've had to send it back 3 times because it's always broken, much like many of the early iPod problems.
All I'm saying is you guys jump on these trendy peices of shit, pay 4 times as much as everybody else, and get about a weeks worth of enjoyment out of it before you realize it's a fucking waste of 600 bucks that now does the exact same thing your old phone did; make phone calls and text. Now instead of a 150 dollar phone that you use to it's fullest, you have a 600 dollar phone that you've used all of it's features for the first week.