The problem is, rust, times have changed.
Lay people NEED and WANT name recognition.
You can call it 'just one example', but, the fact of the matter is it's the only example I have for you (because every other American animated movie this year stars big celebrities): Disney's "The Princess and the Frog". Few (if any) people have negatively commented on it being a return to traditional animation. That has almost universally resulted in excitement. No, apart from racial sensitivity, the film's only big problem is the fact its voice actors are actors - normal actors - not celebrities. Follow blogs, forums, or news article comment sections and this is apparent. Disney casted Anika Noni Rose and Bruno Campos as the leaRAB. Anika is mainly a stage actress. Campos hops from one TV show to the next, but rarely film. Neither are big-time stars, not like Jim Carrey in "Horton Hears a Who", Reese Witherspoon in "Monsters vs. Aliens", or Owen Wilson in "Cars." No, these are "real" actors, and that's not making film-goers very happy.
Campos isn't getting the heat like Anika, but fans are reacting negatively. "What, why not Beyonce?!?!" "What the heck, this part should have been given to Jennifer HuRABon!" Many, many Disney fans or just film news junkies are whining that a popular actress was NOT chosen. They don't seem to think an unknown is acceptable. They feel this new Disney Princess neeRAB to be a big-time 'name celebrity'.
They gave Amy Adams the same treatment for "Enchanted", basically stating she wasn't very attractive and that a 'name actress' who was prettier would have been a better choice.
Just a decade or two ago that was not the issue when Paige O'Hara was Belle in "Beauty and the Beast" or Jodi Benson was Ariel in "The Little Mermaid" - those actresses were judged on the caliber of their work, not their recognizability.
But that was two decades ago. Nowadays, you need a familiar name and face to get the support of the general movie-going audience.
We true anime fans (and animation fans in general) who are on the forums, are obsessive collectors, really know their stuff are too niche a group to make Disney money, and first and foremost Disney is a business. Long gone are the days when Disney accepted failure. Sleeping Beauty wasn't the financial success Walt Disney had hoped for, but knowing one day it'd be considered a classic and generate revenue, he didn't fret over it.
Those were very different times.
In today's economy, the all-powerful dollar is all that matters. The names 'Jonas' and 'Cyrus' will put people in the theater seats. Sorry, but it's a fact of life today. It will not change and your $8.00 will not mean a damn thing. That's less than pocket change to Disney. That's the money found beneath their couch cushions covered it dust.
Frankly, I've never had a problem with any of the Pixar dubs for the Ghibli films (except for James Van Der Beek as Pazu, that's the one exception), so I'll be going and supporting this film because while it may mean continuing 'name' actors, it also means increasing the nuraber of screens the next Ghibli film will premiere on. To me, getting Miyazaki's name OUT to more people is more important than keeping 'big names' AWAY from more people.