It holds as much or more importance to me as it ever has. If I look like I do not take care of myself or don't have my life together, or cannot handle things, it's not only a reflection on me, but on the rest of my family. I do not want them to have a bad reputation or a bad association because of my actions.
I don't give a crap what other parents think of me though. At least not from a parenting standpoint. In fact, if they think I'm doing too much right, I seriously start questioning what I'm doing *wrong.* I have very different beliefs than most parents do, fundamental beliefs that I cannot reconcile changing or concealing for the sake of appeasement or "looking good" in other parents' eyes. My social opportunities with other mothers is the sacrifice I make. I'm fine with that, I grew up understanding that that is the case with my entire family, and I've never known any different. I don't hang out with people as a group of parents, so I have no "image" to uphold with them on parenting specifically. My friends are friends from other associations like work or sport, or are related to me in some way; it's just not in my nature to seek out other parents whose kids happen to be in my daughter's age range or through our kids.