You overestimate the loyalty to Sony, especially when people find out the real retail price of PS3.
Tell me, why are EBAY prices dropping like mad if the demand is so high?
In Japan, people are having to bundle games and controllers to offload their PS3s. People are NOT making a profit off PS3s anymore in Japan.
You seriously overestimate the brand loyalty of Sony fans. Just like how Nintendo lost their iron grip handhold on the gaming market after SNES, Sony will lose theirs this time around with the PS3.
Sony, like Nintendo, were far too arrogant about their marketshare with their previous console guarunteeing a victory in the next gen war.
Sony is seriously fucked this gen. Just watch and see.