New Ducati Logo

Your right Bossman....same idea they just more or less flipped the idea....not much thought on their part to me. I think it would look ok if they got rid of the road or whatever its supposed to be and just had the Red Badge and the word Ducati. I know thats way to simple for the normal graphics designer trying to make their statement. Instead it makes me feel like the old commercial,"You meet the nicest people on a Honda"...lol


I also agree that it makes me think and feel all soft hand and yuppieville. Ducati has always taken some bad judgements in their styling and logos from Day one.

I was looking at old photos on the internet last night on early Ducati factory shots, racing, etc. I think it must be just an Italian thing for all the Italian guys pictured in them made feel soft handed and fruity......Maybe I am just to much a Red Neck...Poor White Trash....Hill Billy...yep! thats got to be it. I do not see putting that logo on anything myself....not even a T-Shirt.
 
I am pretty sure the arc sweep thing is suppose to be a minimumalistic gesture for a open road? Meaning a few different goals for the company; pushing the envelope of design development and the strength of its racing team. I like the old symbols better but I am sure the designer had a real context behind it that makes sense.
 
The new logo has been out for a while. And, my first instincts still stand: this is one terrible logo.

Ducati: what are you thinking?
 
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