It's weird because a lot of the sand photos are different online. I've seen some that look really brown, and I've seen some that are really light tan. One day I would want the sand color, next day I wanting the plum lol. That's why I'm getting the warm graphite!!! First of all it's a rarity, secondly it has a nice business-like approach to it, and last but not least, it matches the front very well. I like the plum but plum will always be a shade of purple. I can't wait for my phone to arrive!!! I've been waiting for this sucker for sooo long!!!