Kidscreen's study of children's viewing habits has revealed something interesting: When the researchers gave the 1,000 subjects — kids between 3 and 12 years old — "three different versions of the same female cartoon character, 70 percent of girls and boys chose the naturally proportioned character above the ones with a thin waist and a chubby waist." Which is, theoretically, encouraging in a population fighting obesity and simultaneously inundated with super-skinny women on TV. Of course, we probably shouldn't make too much of this: the kids also preferred child characters to grown-ups. Theoretically, all of this could change with a few years of growing up and solid media exposure! [AdWeek]
