If this got animated, and was mostly set at the school, I could see this as very similar to the 80's series Beverly Hills Teens (with a monster spin), while if it varies in its settings (school, students homes, places around the area where the kids hang out, etc.), it would seem to be like the Trollz series from a few years back, rather than the Bratz series that some have compared it to. In either case, it would mostly be comedic but could have some serious plotlines that could run a few eps at a time (like the aforementioned Trollz show). If it's animated in a similar fashion as the commercials, I'd definately check it out.