"Mommy, what's a Trix Rabbit?"

[RZ312]

This evening I came into the living room and walked in on the end of a news report that seemed to suggest cereal makers were now dropping the use of animated characters in their ads, and possibly on their boxes as well, due to increased criticism about fatty food targeted at kids.

Since I only caught the end, I can't verify it. Is this really true? Has anyone else heard this?

 

[shinji ikari]

It is indeed true.
FYI, the video on the left column of that article has some old-school clips of cereal ads.

Although, it's only with Kellogg's cereals for the moment, so the Trix rabbit is safe for the time being. Snap, Crackle, and Pop along with Toucan Sam aren't so lucky.

 

[S0ftBallL CiiCk x3]

Rice Krispies are fatty?

 

[narjy]

No, apparently it has too much sodium.:sweat:

 

[??????Cool??????]

So it seemed only licensed characters, like Shrek and Scooby-Doo will be removed from box advertisements, along with their cereals.

 

[Meeshell]

Hmm, that's strange. The video attached to the arcticle I posted and the tidbit I saw on national news tonight made it seem like Kelloggs was abandoning their characters. Now I'm confused.

 

[Ejpshn]

Well, Rice Krispies are pretty much empty calories.

 

[HMV]

Yet, another score for soccer moms and paranoid parents...:shrug:

 

[Adelle]

Then I demand a final commercial providing closure for the Trix Rabbit.

Give him the damn cereal already!

 

[Unknowingly Creative]

First Ronald becomes active, then the Cookie Monster goes on a diet, and now this?

The obesity problem is becoming my problem.

 

[Anybody]

If General Mills takes this route, this also means no more Trix rabbit, no more Sonny the Cocoa Bird, no more Count Chocula, no more Frankenberry, no more Boo Berry, no more Lucky the Leprachaun (sp?) and no more Honey bee.

 

[Snugglebug]

Do these parents suffer from a fun free childhood or something?

 

[salimali]

I think a lot of people are kind of overreacting to this news. These characters aren't going anywhere. Kellogg's will just reformulate the cereals to meet the new standards and use their characters to advertise their new healthy standards and to get kids to be active. Toucan Sam will be telling kids to follow his nose to the playground or something like that.

 

[skoenveter]

This is total BS if true. These parents are humorless ogres (much like Shrek actually). Long live the rabbit!

And actually he did get a few bites of Trix once.

 

[Luke.]

Well, at least it's not a good as the Asian Trix Rabbit. I mean, you'd rather say "Carrots are for you, doc!" If that happens, then "This calls for some celery!"

 

[Sheralyn]

Don't forget Lucky Captian Rabbit King. :blossom:

 

[lululucy]

Marmalade...

 

[ubss1990]

Oh, i don't know, Ryan. Isn't it unkosher to wear brown on labor day?

 

[darksoul]

Boo Berry, Franken Berry and Count Chocula are all now in back alleys on Hollywood and Vine performing favors to get cereal fixes. :crying:

Though I do still see Chocula at some stores, and it only costs 2 bucks to buy. Which I always do.

 

[f.m.l.]

*sigh* There goes another lingering thread of precious times of my childhood ruined by today's current present. I'll miss you, Trix Rabbit.